Solutions / AdTech
Bare Metal for Adtech
Bare metal to power high-throughput DSP, SSP, and ad exchange workloads.
Get high-performance, reliable dedicated servers with premium networking, predictable pricing, and no egress fees.
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Get in touch with our sales team for custom solutions, demos, onboarding support, or product questions.
Overview
Make Infrastructure Your Real-Time Edge
When milliseconds matter, Rackdog bare metal infrastructure is your competitive edge. Deploy your dedicated server in minutes and run your adtech workloads with dependable performance, predictable pricing, and easy management.
Built Around Your Workload
Choose pre-configured servers or customize hardware to match your needs.
Consistent Low Latency
Dedicated hardware and optimized networking reduce jitter that kills win rates.
Performance That Holds Up Under Load
Single-tenant resources keep critical paths fast, even during peak traffic.
Costs You Can Control
Flat pricing means traffic can grow without egress fees or surprise charges.
Easy to Run at Scale
Deploy in minutes. Manage with ease. Get expert support when you need it.
The Problem
Why AdTech Workloads Push Cloud Infrastructure to Its Limits
Milliseconds are everything for platforms powering the digital advertising ecosystem. Virtualized cloud environments can create jitter through hypervisor overhead and the “noisy neighbor” effect created by multiple virtual machines on a server vying for resources. These fluctuations can translate into missed bid deadlines, lower fill rates, and wasted ad spend.
The inherent limits of the cloud can’t be optimized away. Bidders on demand-side platforms (DSPs) and supply-side platforms (SSPs) need deterministic performance and stable response times that only dedicated, bare metal infrastructure can provide.
The Foundation
Bare Metal Engineered Around Your Adtech Workloads
Rackdog bare metal servers give adtech teams dedicated compute resources for latency-sensitive, high-throughput workloads like real-time bidding, bidstream processing, and ad delivery.
Dedicated Compute Power
We provide single-tenant bare metal servers provisioned without a virtualization layer by default.
Your CPU, memory, and NVMe storage are reserved for your deployment, supporting high-QPS workloads without cross-tenant resource contention.
Predictable Low-Latency
In real-time bidding, tail latency creates missed bid windows.
Bare metal eliminates the sources of variability that come with the cloud (noisy neighbors, virtualization overhead), making latency more deterministic and more consistent.
The Network
Tier 1 Connectivity, Zero Egress Fees
Rackdog bare metal servers enable adtech teams to move massive traffic efficiently between exchanges, partners, users, and regions, without turning data transfer into a cost problem.
Features
Bare Metal Performance, Cloud-Native Workflows
Bare metal gives adtech teams more control over their infrastructure, but that shouldn’t mean more friction. Rackdog combines dedicated physical servers with remote management, fast provisioning, and compatibility with your existing stack, for an experience that’s as easy as the cloud.
Bare Metal as a Service
Rackdog handles the physical infrastructure layer, so your team can focus on deploying and scaling bidder, exchange, and data-processing workloads.
Cloud-Like Provisioning
Deploy fully configured servers in minutes with the operating system or custom image your workloads require.
Infrastructure as Code
Manage infrastructure through Rackdog’s dashboard, API, and Terraform provider, so dedicated servers can fit into the workflows your team already uses.
FAQ
Frequently asked questions
Do you offer onboarding or migration assistance?
We will help make onboarding and migration as smooth as possible. We don't believe in lock-ins so same goes for if you decide you want to take your data elsewhere
How long does it take for a server to be up and running?
Since our servers are bare metal it can take on average 5 minutes for OS to be installed and ready to go.
Is bandwidth really free?
Yes! We don't believe in accidental overages or sneaky egress fees that lock you in. All of our plans are unlimited traffic.
Can I bring my own IP space (BYOIP)?
We can announce your IPv4/IPv6 space for you and route it to your servers with us.
How does billing work?
We offer monthly billing with the option for longer billing cycles. We accept credit card and bank transfers. The price you see listed is the price you can expect to see on your bill guaranteed!